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Featured Articles

When the Drugs Don’t Work: A Gripping Look at Antibiotic Resistance (Book Review)

When the Drugs Don’t Work: A Gripping Look at Antibiotic Resistance (Book Review)

Anirban Mahapatra’s book, When the Drugs Don’t Work: The Hidden Pandemic That Could End Modern Medicine, explores the threat of antibiotic resistance. It is published by Juggernaut Books.

Women Leading the Way : Inspiring Change and Connecting Women

Women Leading the Way : Inspiring Change and Connecting Women

iRise Women Conclave and Awards Event by Upshot Brand Media 22nd March 2025 (Saturday) / 3pm to 6pm / Hotel Grand Sheraton Palace, Indore

Developing a strong brand identity

Developing a strong brand identity

Creating a unique and memorable brand personality.

The Greenwashing Dilemma

The Greenwashing Dilemma

How brands can avoid accusations of greenwashing and build genuine sustainability credibility

The Impact of Social Media on Automotive Marketing

The Impact of Social Media on Automotive Marketing

The automobile sector is gearing up for better reach through social media in the post covid years.

The Role of Storytelling in IoT Marketing

The Role of Storytelling in IoT Marketing

Creating engaging narratives around IoT products and services

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Updates

The Prescription of Empathy: How Dr. Ashwini Dash is Rebuilding the Bridge of Trust in Medicine
Brand Story

The Prescription of Empathy: How Dr. Ashwini Dash is Rebuilding the Bridge of Trust in Medicine

A Sculpted Conversation with Dr Ashwini Dash, Cosmetic Surgeon, Life Aesthetics as an ex winner of iBelieve Conclave & Awards, an initiative by Upshot Brand Media.

When Indore’s Spirits Soared
Brand Story

When Indore’s Spirits Soared

A Spirited Conversation with Shrikant Singh, Managing Director, House of Malts / Co-Founder of Ohlio & Ubud as an ex winner of iBelieve Conclave & Awards, an initiative by Upshot Brand Media.

My Pixels, My Problems
Brand Building

My Pixels, My Problems

A Day in the Life of an Indian Web Designer (Fueled by Chai and Jugaad)

The Smoke Screen: Why Indian Farmers Persist with Tobacco Despite Warnings and Bans
Sustainability

The Smoke Screen: Why Indian Farmers Persist with Tobacco Despite Warnings and Bans

India presents a paradox: a nation actively working to curb tobacco consumption through graphic warnings and public health campaigns, yet also one of the world's largest tobacco producers.

How Indian Professionals Can Weave Creativity into a Busy Life
Art and Literature

How Indian Professionals Can Weave Creativity into a Busy Life

In the relentless rhythm of modern Indian professional life, where deadlines, commutes, and family responsibilities often take center stage, the vibrant colours of creative pursuits can seem like a distant luxury.

The Prescription of Empathy: How Dr. Ashwini Dash is Rebuilding the Bridge of Trust in MedicineBrand Story

The Prescription of Empathy: How Dr. Ashwini Dash is Rebuilding the Bridge of Trust in Medicine

A Sculpted Conversation with Dr Ashwini Dash, Cosmetic Surgeon, Life Aesthetics as an ex winner of iBelieve Conclave & Awards, an initiative by Upshot Brand Media.

When Indore’s Spirits SoaredBrand Story

When Indore’s Spirits Soared

A Spirited Conversation with Shrikant Singh, Managing Director, House of Malts / Co-Founder of Ohlio & Ubud as an ex winner of iBelieve Conclave & Awards, an initiative by Upshot Brand Media.

My Pixels, My ProblemsBrand Building

My Pixels, My Problems

A Day in the Life of an Indian Web Designer (Fueled by Chai and Jugaad)

The Smoke Screen: Why Indian Farmers Persist with Tobacco Despite Warnings and BansSustainability

The Smoke Screen: Why Indian Farmers Persist with Tobacco Despite Warnings and Bans

India presents a paradox: a nation actively working to curb tobacco consumption through graphic warnings and public health campaigns, yet also one of the world's largest tobacco producers.

How Indian Professionals Can Weave Creativity into a Busy LifeArt and Literature

How Indian Professionals Can Weave Creativity into a Busy Life

In the relentless rhythm of modern Indian professional life, where deadlines, commutes, and family responsibilities often take center stage, the vibrant colours of creative pursuits can seem like a distant luxury.

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