DRIVING YOUR BRAND ONLINE : WHAT’S BEST PLATFORM FOR YOUR BRAND?

Brands have characteristics like people. So the bottomline is knowing your brand thoroughly to understand how best the brand will be “visible”.

 

Amul did it with hoardings and newspaper print. Maruti Suzuki did it with TV Commercials. Vodafone  did it with zoozoo videos.

 

What will you use?

 

First of all, like we said earlier, identify your brand characteristics. 
This takes into consideration your brand’s personality and then matching your target audience to choose the best ‘visibility’ platform. 

 

Is your brand evoking seriousness, fun, information, professional guidance, moral message or any such characteristics?

 

Once the characteristics have been identified, we can then move on to the next part. Depending on your target audience and which digital platforms they majorly use - connect to them first on that.

 

Paper Boat had started off with the concept of childhood and memories (they still use that today). They grabbed the attention of their target audience through Facebook  at and Instagram. People loved what they were offering and they began doing branding around summer with ‘aam ras’. They became visible and clicked with the audience. Knowing where your target audience is, it helps. 

 

The next part is content. What kind of product/ service you are offering and what kind of content would best fit with your target audience is for you to decide on. Content here doesn’t mean just the “words”. We mean any kind of content - be it text, visual, audio. Should it be fun or serious and what’s the tone/mood/theme for content? All these are determined by keeping the target audience in mind.

 

Taking these 3 characteristics into consideration any company, brand or person can inch towards greater visibility online (and even offline!)