Effective tips for building a brand with low budget

Did you find it offensive? Well, we find it offensive when we see brands that are good but have such a horrible impact at the local level. We have been watching you for a while and mad as we feel - we feel you need to up your game. Think we do not understand? We know what you think!

 

While tier 1 cities grab a major chunk of the marketing budget, it leaves smaller cities or towns (tier 2 or 3) to be content with less budget allocation. If you are a regional marketing manager who has such cities under your domain, we know how frustrating it can be. 

 

So then how do you achieve your targets effectively and also gain to move ahead in your career graph? We have something for you!

 

1.  Community Connect - Having communities of target audience (real ones and not just those with fake followers on IG) within your grasp is the best way to get actual audiences to connect with your brand.

2.  Curated Activations - Having small or medium brand activations that match the product with your target audience is a sure-footed way forward

3.  Concentrated Efforts - Marketing teams of brands alone cannot have it all. If you disagree and deny this - the facts will tell you a different analysis later. Patch up with people who have their ways of doing marketing for brands.

4.  Counterbalancing Act - Put in everything for a holistic way of getting leads. If you think that setting up a canopy to attract attention towards your brand in society is what you need to do, well - it will just do that. You need more than that, right?

5.  Connect with small agencies - Connect with small agencies that can do your work well. The big agencies who grab your interest are not doing it all by themselves. They outsource lots of work to the smaller ones. The best is to establish greater communication and connect with smaller agencies that have your brand understanding and zeal to work in their work ethics. 

 

Every action has an equal or opposite reaction. So to think beyond the box that tier 2 and 3 cities offer, there is a need to pull in a stop to the usual ways of marketing. This is where you need people who understand brands as a whole and can incrementally help you build up your brand worth and net worth too!

 

Why should the budget hold you back? As an agency, we have been working with clients in BFSI/ Banking, Education, Real Estate, Entrepreneurship initiatives, Travel and Tourism, sustainability, food and beverages, etc. Connect with us and we shall share with you how achievable your brand worth can be! Contact - +91 8962 4294 92