Dazzling 'Ladies Fiesta' at Shalimar Township

Why should men have all the fun? As is seen with each festival, the women are grinding the pestle and dishing out savouries and mithais on the festive days often unable to enjoy the good times. If Vijay Mallya can have good times why can’t every lady too?

So here’s how a beautiful evening unfolded on a Saturday evening that turned out to be a memorable one.

 

The Club House at Shalimar Township was buzzing with excitement and laughter this past Saturday, as residents were treated to a spectacular "Ladies Fiesta." The memorable evening, held on August 2, 2025, from 5 PM to 9 PM, was a wonderful society activation event supported by the esteemed Indriya Aditya Birla Jewellery and the innovative mobility partner, Jomo Ride.

 

The event, meticulously organized and branded by Upshot Brand Media, was designed with a clear objective: to engage directly with the community in a fun, relaxed, and celebratory atmosphere. For Indriya Jewellery, it was a perfect opportunity to connect with its core audience and showcase its exquisite collections as a prelude to the upcoming festive season. For Jomo Rides, it served as a platform to introduce its convenient and safe ride-sharing services, positioning itself as the go-to "Journey Partner" for the modern woman.

 

The "Ladies Fiesta" lived up to its name, offering a fantastic escape for the women of the township. The evening was packed with fantastic games & fun with the girl gang. Attendees enjoyed an array of engaging activities, including a lively round of Tambola that had everyone at the edge of their seats. The atmosphere was one of pure celebration, with vibrant decor, energetic participation, and a strong sense of community.

 

The outcomes of the event were overwhelmingly positive. The high turnout, evident from the group photographs, underscored the community's enthusiastic response. The images capture moments of joy, active participation in games, and keen interest during the interactive sessions.

 

This direct engagement fostered a strong, positive brand association for both sponsors. By creating a memorable experience, Indriya Jewellery successfully built rapport and brand recall, while Jomo Rides effectively highlighted its value proposition to a key demographic. The professional setup, complete with branded backdrops and information kiosks, ensured high brand visibility and facilitated seamless interaction.

 

In conclusion, the "Ladies Fiesta" at Shalimar Township was a resounding success. It was a masterful example of community marketing, demonstrating how thoughtful brand collaboration can create genuine connections and leave a lasting, positive impression. The event not only provided a delightful evening for the residents but also achieved the strategic branding and engagement goals for Indriya Aditya Birla Jewellery and Jomo Rides.