Tyaani Jewellery's Exclusive Preview Shines in Indore.

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August 13, 2025

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Indore recently played host to a dazzling affair as Tyaani Jewellery, the celebrated brand by Karan Johar, brought its exquisite collection to the city. Held on August 7, 2025, at the luxurious Marriott Hotel, the exclusive preview event offered city residents an up-close look at the brand's stunning line of polki jewelry. The event, which ran from 11 am to 7 pm, was meticulously curated with Upshot Brand Media serving as the setup and community partner, ensuring a seamless and elegant experience for all attendees.

 

Upon arrival, guests were greeted by a beautiful floral arch and prominent displays showcasing the brand’s identity and its key figures. A digital screen and large welcome sign set the tone for a day of sophistication and style. The venue, Salon I, was transformed into a gallery of glittering jewels, with display tables artfully arranged to showcase Tyaani’s signature uncut diamond pieces. The ambiance was further enhanced by a lavish spread of refreshments, providing a perfect setting for conversation and community building.

 

The day was filled with private viewings, where attendees had the opportunity to admire the intricate craftsmanship and timeless designs of the Tyaani collection. The event attracted a diverse and engaged crowd, from discerning connoisseurs of fine jewelry to fashion enthusiasts eager to connect with the brand. Guests were seen mingling, trying on various pieces, and discussing their favorites, all while soaking in the glamorous atmosphere. The event was not just a shopping experience but a social gathering, fostering a sense of community among those with a shared appreciation for luxury and design.

 

The highlight of the day was undoubtedly the presence of Maheep Kapoor, a key figure and the "design force" behind Tyaani Jewellery. Her arrival created a palpable buzz, and she was warmly received by the attendees. Throughout the event, Maheep Kapoor engaged with guests personally, sharing insights into the design philosophy of the brand and the inspiration behind the collections. Her elegance and passion for the jewelry made her presence incredibly impactful. Attendees were thrilled to have the opportunity to interact with her, with many posing for photographs and sharing their appreciation for her work. Her personal touch and engaging personality elevated the event, making it a truly memorable experience for everyone present.

 

The successful preview event underscored Tyaani Jewellery's commitment to reaching a wider audience and solidified its position as a go-to brand for modern yet traditional polki jewelry. The seamless execution, thanks to the collaboration with Upshot Brand Media, and the powerful presence of Maheep Kapoor ensured that the brand left a lasting impression on Indore's style-conscious community.

 

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